A Catalogue of Forgotten Beauty

Illuminating Australian Design History Through a Digital Revival 

AMoD seeks to illuminate and celebrate great Australian designs of the past by bringing these magnificent works out of the shadows and into the light to be experienced, appreciated, and reimagined in new ways.

The recent digitisation of the Florence Broadhurst collection is a fine example of a successful design revival. In 1989, AMoD co-founder David Lennie rediscovered and digitised some of the artist’s original designs. Her prints quickly became popular and were reimagined across artworks, fashion, home décor, books and films. The Broadhurst designs were seen across the globe in a variety of artistic and captivating applications.

The enormous popularity of the Florence Broadhurst revival reinforces the desire and demand for original, hand-drawn Australian prints. Thirty-three years on, Sydney businesswoman Margaux Everett co-founded AMoD with friend David Lennie to curate the library of over 7,500 designs, ensuring they do not become lost forever. Together, the two have created a digital haven to preserve and pay tribute to an impressive body of Australian design.

The technological blueprint that was applied to revitalising Florence Broadhurts’ works will be replicated across the AMoD library of designs.

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There's nothing like a revival...